| |
| 1. |
Ignoring the critical importance of a researched
marketing plan. |
| 2. |
Incorrectly assuming that effective marketing
is prohibitively expensive. |
| 3. |
Wasting limited marketing dollars by spreading
them too thin. |
| 4. |
Assuming you can "do-it-yourself." Chances are your
competitors don't, and the difference could be fatal to your
business. |
| 5. |
Giving up too soon. Like running a marathon,
marketing requires dedication and a steady pace. Don't sprint,
and don't quit. |
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