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Your marketing plan charted your course. Now it's time
to execute. To do so requires the coordination of many
different tactical marketing initiatives. While different
for every business, tactical marketing may include:
- Your business identity (business
name, logo, etc.)
- A professional web site (with
or without an online store)
- E-mail newsletters and Internet
marketing
- Traditional and/or guerilla
advertising
- Effective sales promotions
- Sales management
- Public relations and publicity
- Event management
- Internal marketing communications
programs (recruiting, retention, etc.)
- New distribution channels,
or strengthening existing partnerships
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We at Marketing
Mind & Company pay particular attention to return
on marketing investments. Marketing, when effective,
is NOT expensive. NOT marketing is fatal.
However, certain marketing initiatives
require some up front investment. We eliminate surprises
during the planning
process, choosing a course that is aligned with
your objectives and your budget.
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